Tiong Bahru Plaza receives the Pro-Family Business (PFB) accreditation | |
Tiong Bahru Plaza is proud to announce that the mall is among the 35 pioneer companies in January 2007, to receive the Pro-Family Business (PFB) accreditation by the Singapore Productivity Association (SPA) and supported by the Ministry of Community Development, Youth and Sports. Shoppers will now see elements of the mall’s logos at the lift lobbies, carpark, way-finding signages, posters, hoardings and the building’s facade. The Pro-Family Business initiative was launched to encourage businesses to be family-friendly. A business that is “Pro-Family” helps to enhance the quality of family life and improves Singapore’s overall attractiveness as a unique tourist destination for families. Creating family packages and offers attract both the young and old while the implementation of cheerful and thoughtful service acts as a bonus to make the retail experience a fun one. What makes our Tiong Bahru Plaza a Pro Family mall? Many families go to Tiong Bahru Plaza regularly to shop, dine, do their banking, get their weekly beauty pampering or perhaps to get junior’s hair cut. Our mall provides most of the services that families would need, within one convenient location. Our range of customer services available for the convenience of family shoppers at our Customer Service Counter on Level 2 include:
Nursing room is located on Level 5. The themed promotional activities at Tiong Bahru Plaza will delight our young shoppers and add excitement and entertainment to all shoppers, both young and old. Tiong Bahru Plaza is constantly evaluating best measures and practices to provide that fun element and to ensure that the mall is accessible, user-friendly and safe for all members of the family.
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New Identity for AsiaMalls | |
As manager of five key shopping malls in Singapore, AsiaMalls is rapidly growing. In line with the revamps undertaken across the malls, a new portfolio of identities has been created to reflect the character and values of both the management company and the malls it manages. The corporate identity structure is themed around the elements of nature. Each mall expresses its individual style and positioning whilst linking them back to the management company. The Tiong Bahru Plaza logoA mall for all generations, the leaf aptly represents the evergreen and friendly nature of Tiong Bahru Plaza. Evolved from the leaf of a bamboo plant, the leaf symbolizes life, strength and dignity. The enveloping of the smaller leaf by the bigger leaf suggests the bridging of generations. With the myriad of products and services available, Tiong Bahru Plaza facilitates a convenient, friendly and refreshing shopping experience. The light and dark green tones represent the harmonious and lively co-existence of the different generations in a modern context.
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Give A Hand! 2009! | |
‘Give A Hand!’, a donation drive project by Community Chest, was successfully held at Tiong Bahru Plaza on 6-8 March 09. Donors who bought Give A Hand! Cards for $2 each, participated in the daily lucky draw, drawing contests and games. Lucky winners won attractive prizes, including vouchers from our shops such as Goldheart Jewelry, Beautti Slim and Kimage Salon. All proceeds went towards supporting more than 310,000 beneficiaries served by 58 charities under the care of Community Chest. Stage performances, Sharity Elephant appearance, games and other exciting activities provided much fun for families and children.
The Spirit of Giving was beautifully illustrated by Tiong Bahru Plaza shoppers from all walks of life. (RIGHT) Sharity Elephant, the iconic charity mascot, brought a smile to the little ones! |  |
Tiong Bahru Plaza featured in E Portal for Pro Family Best Practices | |
The Pro Family Business Workgroup launched a Best Practices guide for companies to implement pro family measures. Tiong Bahru Plaza is notably one of 33 businesses featured in this E portal which is designed to assist other companies to incorporate such practices into their service guidelines, infrastructure and overall strategies. This E portal can be viewed at the website address http://www.mbp.org.sg |  |
Food Waste Recycling @ Tiong Bahru Plaza and Central Plaza | |
| In line with the government’s Green Plan 2012, Tiong Bahru Plaza and Central Plaza successfully rolled out its Food Waste Recycling Programme on 1 May 2009. Tenant participation has been very positive with a total of 42 F&B tenants involved. The programme is expected to make a significant impact on the environment, since food waste constitutes approximately 11% of the total waste output in Singapore. In food waste recycling, our F&B tenants separate food waste and non-food waste when they dispose them in specially designated waste disposal locations and food bins. Food waste is then transported to a food waste recycling plant operated by waste management specialist IUT Singapore Pte Ltd to be treated and recycled. End results – a nutrient-rich bio-compost which can be used for farming and landscaping and methane which can be harnessed to produce electrical energy. | |
Launch of Hua Mei Centre for Successful Ageing, Central Plaza | |
The Hua Mei Centre for Successful Ageing located on 15th storey of Central Plaza, Tiong Bahru Road, was officially launched by President S R Nathan on 18 September 09. Operated by the Tsao Foundation, the Centre aims to promote self-care and active ageing for those aged 40 and above. Health-care, social and financial education services are provided under one roof with services such as the Hua Mei Mobile Clinic, Seniors Clinic, Acupuncture and TCM Clinic and an adult day health centre for the frail and at-risk older persons with multiple chronic diseases. With a team of doctors, nurses, therapists, senior fitness instructors, social workers, counselors, the Centre aims to provide dignity and quality care in ageing particularly among those in the low income groups. The Centre also plans to promote educational programmes on health , financial literacy and personal empowerment. Central Plaza’s central location and the user-friendly building services here and in Tiong Bahru Plaza make it the ideal location for such a facility - the first of its kind in Singapore that offers integrated community care for the elderly. |  |